Entrepreneurial Idea:
The Do-It-All Cheersneaker is one that girls that tumble are going to want. Inside the sneaker, a chip will be placed to record tumbling passes. To be able to understand where in your steps you went wrong, as well as why your rebounds are off is something that an instructor cannot always tell you. You can then review your passes and improve.

Competitor #1 URL:  http://cheerzone.com/Nfinity_Cheerleading_Shoes.aspx
Competitor #1 Overview:  The Nfinity Evolution Cheer Shoe is supposedly the "best all around cheer shoe." Similar to The Do-It-All Cheersneaker, the Evolution Cheer Shoe is light weight at 6.5 ounces. Made with trademark web and lace design for more uniform fit, this shoe, like mine will feel as though you are tumbling barefoot. I feel that although the two shoes have these important things in common, the Nfinity shoe is lacking the obvious. It does not have any technology to provide the tumbler with feedback of her tumbling passes.

Competitor #2 URL:  http://www.americancheerleader.com/2011/09/2011-cheer-shoe-review/
Competitor #2 Overview: The Nike Sideline 2 is made to last through even the most difficult cheer training. This is different from my sneaker because it was not designed for this kind of training, it was designed merely for tumbling. This sneaker, similar to the Nfinity shoe, also does not have a technology that provides feedback.

I feel that in order for my product to succeed, I need to think about these competitors and what they bring to the table. I think I would like to make sure my shoe is made so that it will be durable. The shoe is not meant for intense training but it is meant for tumbling in during practice over and over. I want to make sure that it will be able to last a long time.
It is popular among cheer sneakers that the shoe be not too thick so it will be easier to perform in. This is a good feature for the shoe.